Society is evolving (not if we think about Trump), and MTV is a very good example of a trendy and avant-garde way of looking at the new world challenges. After creating gender-neutral categories for its TV and Movie Awards, MTV has also let go all gendered awards for its Video Music Awards show.
The Best Female and Best Male Video honours will be combined with one genderless Artist of the Year moonman trophy for the August event.
The award will see Ariana Grande and Ed Sheeran compete against Kendrick Lamar, The Weeknd, Lorde and Bruno Mars.
Announcing the arrival of the gender-neutral categories last month, the head of MTV, Chris McCarthy, said: “This audience actually doesn’t see male-female dividing lines, so we said, ‘Let’s take that down.’”
Emma Watson won the first gender-neutral MTV award for best actor for her lead role in Beauty and the Beast, and acclaimed organisers for recognising that “imagination should have no limits”.
Other awards ceremonies have introduced the idea of eliminating gender-separated categories, and the Grammy awards made best pop vocal, country vocal and R&B vocal performances gender-neutral categories in 2012 – and while non-male performers have managed well in the pop vocal category, the main awards are still awesomely given to men.