Twitter is celebrating the 10th year since the hashtag was first used on the social media site and the most memorable uses of the digital symbol. Former Google and Uber engineer Chris Messina first used the symbol as a way of tagging or categorising a tweet on August 23, 2007, when he suggested the symbol could be used to create group messages.
‘How do you feel about using # (pound) for groups. As in #barcamp [msg]?’, he wrote.
Since then, the hashtag symbol has grown to become one of the most broadly used and familiar characters of the digital age, spreading across different social and online platforms.
Suzy Nicoletti, managing director of Twitter Australia, said: “When anything happens in the world, it happens on Twitter, and the hashtag is a perfect example of this.
No other social platform has its brand so closely aligned with news. On the App Store it is categorised as a news app and ranks as the most downloaded in that sector in more than 100 countries, including the UK, where it leads from BBC News, Sky News, Mail Online and the Guardian.
According to Twitter, the most used hashtag in 2007 – #noticias, the Spanish word for news – was tweeted around 9,000 times. In contrast, the biggest of 2017 has already been used more than 300 million times, the social media site said.
The hashtag we’re talking about is #BTSBBMMAS and refers to K-Pop band BTS and their victory at this year’s Billboard Music Awards.